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Procedure and costs

In order to acquire the Austrian PR Quality Seal, PR agencies and communications departments of companies or institutions undergo an objective and standardised certification process.

  • The first step is a call or an e-mail to the secretariat of Österreichisches PR-Gütezeichen, which will provide you with the basic information.
  • Next, the auditors from XERO will explain the certification process to you. If required, you can also have a meeting with representatives of Österreichisches PR-Gütezeichen.
  • After this, you will be made an offer by XERO for certification and – if you are convinced – sign the contract there and then.
  • You then prepare for the audit based on the standard (Link zum Download).
  • In the course of the audit, the maturity level and quality of implementation of the quality management system are ultimately evaluated. There is, however, much more than that to an audit, namely the collection of information and evidence. In comparisons of target and actual performance, it is determined if the required standards are actually implemented in practice and if they seem appropriate in their current form to reach the defined targets.
  • The evaluation is made in the form of a comprehensive, confidential audit report which is prepared after the audit has been completed and contains all of the ideas, suggestions for improvement and remarks that are intended to help optimise the quality management system.
  • The certificate that is issued by the certification body upon successfully completion of an audit is valid for two years and can be subsequently extended by means of a recertification audit.

A licence fee is payable to ÖPR in order to be able to use the Austrian PR Quality Seal. The annual amount is

  • EUR 750 for agencies
  • EUR 1000 for communications departments in companies or institutions
  • EUR 350 for communications departments in NGOs.


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