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Professional communication is a critical “productivity factor”: It is about making sure the framework conditions needed for companies, institutions, organisations to thrive and survive are in place. Österreichisches PR-Gütezeichen introduced the internationally established quality standard, the Consultancy Management Standard (CMS), in Austria in 2004 to provide a way of demonstrating high-quality PR work. The next step in the evolution came ten years later: ÖPR added content matter relevant to the Austrian market and ethical criteria to the ICCO (International Communications Consultancy Organisation), creating the “Austrian PR Quality Seal”.

ÖPR is now the developer of these standards and the licensor for the Austrian PR Quality Seal. Audits are conducted by the auditing company XERO Qualitätsmanagement GmbH, all the while ensuring strict confidentiality.